Raise Revenue In An English Football Club

Increasing revenues could upgrade this football training facility.

English football is awash with money at the top of the professional pyramid system. Elite clubs make huge sums from selling their worldwide TV rights, as well as in sponsorship deals and prize money. However, even for amateur “grass roots” clubs based in smaller communities, there are ways to raise funds. Whatever your club’s goals, there are ways of increasing revenues to pay for them, as long as people within the club are prepared to think creatively and donate their time.


1. Approach local businesses, using contacts from within the club if possible, in order to find a sponsor. Shirt sponsorship is a key way of raising revenue. For teams at grass roots level, this will most likely involve a local business providing funding, on the condition that their business is advertised on the front of your shirts and on any club literature. When speaking to businesses, remember that you are able to offer them a significant publicity opportunity and the chance to enhance their brand by becoming involved with a source of local pride.

2. Ensure you have a venue at which the club can hold social events. Any social activity that your players, their families and friends enjoy is a potential source of revenue for the club. Hold as many social events as you can. For example, organize a quiz night, with a small entry fee and a prize for the winners. Provide food, which you can charge for. Appoint a member of the club as Events Coordinator, with responsibility for generating fundraising opportunities through such social activities.

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3. Search for community development grants, which are offered by various major British companies and charities. Thoroughly research and understand the requirements of the grantmakers before completing the application form, to avoid wasting effort and resources. Remember that your club has the power to benefit the community, and a grant may come with the responsibility to focus some of the club’s activities on specific social goals. Be prepared to report back to your funders, in the event that they require feedback on how the grant has been spent.